ORVYN | Brand. Technology. Marketing. Intelligence.
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Marketing Technology

ANALYTICS & MARTECH

Empower your marketing with advanced analytics, automation, and integrated technology stacks.

The Foundation of Modern Marketing

In today's complex digital landscape, success requires more than great campaigns—it demands the right technology infrastructure. Marketing technology (Martech) and analytics form the backbone of data-driven decision making, enabling personalized customer experiences, automated workflows, and measurable ROI.

At Orvyn, we help you build, integrate, and optimize your marketing technology stack. From analytics implementation and dashboard creation to marketing automation and CRM integration, we transform fragmented tools into a unified ecosystem that drives efficiency, insights, and growth.

Our Services

Comprehensive Martech Solutions

End-to-end marketing technology and analytics services.

Marketing Analytics & Attribution

Measure, analyze, and optimize every marketing touchpoint

What We Deliver:

Web Analytics Setup & Configuration

Google Analytics 4, Adobe Analytics, and custom tracking implementation

Multi-Touch Attribution Modeling

Understand which channels and touchpoints drive conversions

Conversion Tracking & Goals

Accurate tracking of conversions, events, and custom dimensions

Custom Dashboards & Reports

Executive dashboards in Looker Studio, Tableau, or Power BI

Customer Journey Analytics

Map and analyze complete customer paths from awareness to purchase

Marketing Mix Modeling

Understand the impact of different marketing channels on business outcomes

Marketing Automation Platforms

Automate workflows and personalize at scale

What We Deliver:

Platform Selection & Implementation

HubSpot, Marketo, Pardot, ActiveCampaign setup and configuration

Email Marketing Automation

Drip campaigns, nurture sequences, and behavioral email triggers

Lead Scoring & Nurturing

Intelligent lead scoring models and automated nurture programs

Segmentation & Personalization

Dynamic audience segmentation and personalized content delivery

Workflow Design & Automation

Complex multi-step workflows with conditional logic and triggers

Landing Pages & Forms

High-converting landing pages with progressive profiling forms

CRM Integration & Optimization

Unify your customer data and sales processes

What We Deliver:

CRM Implementation

Salesforce, HubSpot CRM, Microsoft Dynamics setup and customization

Marketing-Sales Alignment

Seamless integration between marketing automation and CRM systems

Data Migration & Cleansing

Clean, deduplicate, and migrate customer data to new systems

Custom Field Configuration

Tailored data structures, custom objects, and field mappings

Sales Reporting & Dashboards

Real-time visibility into pipeline, forecasts, and performance

User Training & Adoption

Comprehensive training programs to ensure team adoption

Tag Management & Data Layer

Clean, organized tracking infrastructure

What We Deliver:

Tag Management System Setup

Google Tag Manager, Tealium, or Adobe Launch implementation

Data Layer Architecture

Structured data layer design for consistent tracking

Tag Audit & Cleanup

Identify and remove redundant or broken tracking tags

Testing & QA

Rigorous testing to ensure accurate data collection

Documentation & Governance

Complete documentation and tag governance frameworks

Privacy & Consent Management

GDPR/CCPA compliant consent management integration

Martech Stack Integration

Connect your tools into a unified ecosystem

What We Deliver:

Stack Architecture Design

Strategic planning of your ideal marketing technology ecosystem

API Integration Development

Custom integrations between marketing platforms and tools

iPaaS Implementation

Zapier, Make, or Workato for no-code/low-code integrations

Data Synchronization

Real-time or scheduled data sync between platforms

Security & Compliance

Secure integrations with proper authentication and data handling

Ongoing Maintenance & Support

Monitoring, troubleshooting, and optimization of integrations

Technology Partners

Platforms We Work With

Expert implementation and integration across leading marketing technologies.

Google Analytics 4

Advanced analytics & insights

Google Tag Manager

Tag management & tracking

HubSpot

Inbound marketing automation

Salesforce

CRM & sales automation

Marketo

Enterprise marketing automation

Looker Studio

Data visualization & reporting

Tableau

Business intelligence

Segment

Customer data platform

Mailchimp

Email marketing platform

Zapier

Workflow automation

Power BI

Analytics & reporting

Adobe Analytics

Enterprise analytics solution

Core Capabilities

What Sets Us Apart

Technical expertise combined with strategic marketing knowledge.

Strategic Planning

We don't just implement tools—we design technology strategies aligned with your business objectives and customer journey.

Technical Excellence

Deep technical expertise in APIs, data architecture, and custom development for complex integration challenges.

Training & Enablement

Comprehensive training programs to ensure your team can fully leverage your martech investments.

Scalable Solutions

Build systems that grow with your business, from startup to enterprise scale.

The Impact

Benefits of Modern Martech

Transform your marketing operations with the right technology.

3x

Improved Efficiency

Automate repetitive tasks and free up time for strategy

360°

Customer View

Unified customer data across all touchpoints

2x

Better Conversions

Data-driven optimization increases conversion rates

50%

Reduced Costs

Eliminate redundant tools and optimize spending

Our Approach

How We Work

A proven methodology for martech success.

1

Audit & Assessment

Evaluate your current tech stack, identify gaps, and understand business requirements.

2

Strategy & Planning

Design the optimal architecture and create a phased implementation roadmap.

3

Implementation

Configure platforms, build integrations, and migrate data with minimal disruption.

4

Testing & Training

Rigorous QA testing and comprehensive team training for adoption.

5

Optimization

Continuous monitoring, refinement, and enhancement based on performance data.

Real-World Applications

Common Use Cases

See how organizations leverage martech and analytics.

E-commerce Attribution

Track the complete customer journey from first touch to purchase, understanding which marketing channels drive the most valuable customers.

  • Multi-channel attribution modeling
  • Customer lifetime value tracking
  • Product performance analytics

B2B Lead Management

Automate lead capture, scoring, nurturing, and handoff to sales with full visibility into pipeline contribution.

  • Automated lead scoring models
  • Multi-touch nurture campaigns
  • Sales and marketing alignment

SaaS Growth Analytics

Monitor user activation, engagement, and retention metrics to optimize the entire customer lifecycle.

  • Cohort analysis and retention tracking
  • Funnel optimization
  • Churn prediction and prevention

200+

Platforms Integrated

50+

Clients Served

99%

Data Accuracy

24/7

System Monitoring

Ready to Transform Your Marketing Technology?

Let's build a data-driven marketing ecosystem that delivers results. Schedule a consultation to discuss your martech needs.